STRATEGY PLANNING AND OPERTIONAL PLANNING

Strategy Planning and Opertional Planing

                Planning is one of the four functions of management are important and interlinked with each other. Talk about planning, we are faced with the question of whether a plan went well or not. This fundamental question asked when we would actually see the reality of everyday life that shows the number of failures due to wrong planning and inappropriate. Errors may be planning earlier planning itself or in the planning processes that take place.

Type / Type of Planning
There are two basic types of basic planning (James AF Stoner and R. Edward Freeman, 1994):

• Strategic planning, planning is done by the top and middle managers to achieve broader organizational goals (long-term plan)
• Operational planning, plans that show how the strategic planning will be implemented in daily activities - day.

1. Strategic Planning
          Strategic planning is a long-term planning process developed and used to require and achieve organizational goals keseluruhana. Includes planning to determine the purpose and mission of the organization and resource allocation strategy has.
         With the formulation of a strategic planning framework will provide direction or planning forms the basis of other known organizational planning, so that the form of a compiled plan then it will sync and competitiveness do not overlap each other because all the basing of strategic planning taking into account the range of achievement of long-term goals.
         Strategic planning is increasingly important with the development of the organization, this is partly due to the breadth and severity of the task manager so that a manager may not always be to provide strategic directions with spoken continuously, while also getting a completely external environment. All it requires study and analysis to formulate long-term plans yanag able to find new approaches in solving the problem to be faced by the organization.

2. Operational Planing
         Operational planning is derived from tactical planning, has a more narrow focus, a shorter period of time and involves the lower-level management (operational management).
Operational planning (operational planning), focused efficiency, which in regard to operation of the operation now and especially not the effectiveness.
The types of operational planning:
1. Production Plans        : Planning relating to the methods and technology needed in the work
2. Financial Plans          : Planning associated with the funds needed for operating activities
3. Plans Facilites           : Planning-related facilities & layaout jobs needed to support the task.
4. Marketing Plans         : Dealing with the purposes of sale and distribution of goods / services.
5.Human Resource Plans: relating to recruitment, selection and placement of people in various

                                       occupations.